In the current economic situation, there are many companies are faced with such a development issue: the enterprise is to continue to become bigger and stronger in a field, or the pursuit of diversification? For the enterprise, is the development and diversity development a pair of irreconcilable contradiction or can obtain dialectical unity? From development prospects for, make specific brand can make the enterprise concentrate superior forces, the products do fine and stronger, but also a single, there may be a business enterprise development the lagged management risk; The choice of diversified development can bring more development opportunities to enterprises, but at the same time, it risks the spread of enterprise resources and the spread of power. Strategy is the enterprise in the start-up period to avoid specialist resources scattered forces and concentrated enterprise advantage resources of enterprise development strategy, it is also enterprises in terms of product and market depth development, encourage enterprises to get value-added benefits of competitive strategy. Business development specialist will have to put the limited manpower, financial resources, material resources and so on aspects of agglomeration on one hand, and then from a field, a professional for permeability and breakthrough, form a single advantage, through the monopoly advantage in a particular market gradually accumulation and continuous development of the market, so as to form a clear competitive advantage, make the enterprise through growth. With the improving of the enterprise core competitive ability, if continue to the enterprise's business scope is limited to a particular field, business risk is unable to avoid, enterprise development is limited by the industry environment, even in the industry environment of lead to the decline in enterprise business into the die. Therefore, the enterprise must continue to expand business development field, looking for new sources of growth, the development of new business products, through its leading position on the main business lay, use absolute scale expand diversified development enterprise, thus the big companies in the world.
Of course, it must be clear that there are conditions for companies to be overly strategic and over-strategic. Only emphasize "diversification can hedge the risk" and "diversity can resource sharing" "diversity" and ignore or deny enterprises may face the risk is not desirable. In fact, "pluralism" can easily distract companies from their resources. Many enterprises in the case of the shaky, the choice of the hasty transition, not only did not disperse the enterprise the management risk, makes the enterprise the management situation worse.
To some extent, the diversification of enterprise transformation is the key to the success of the enterprise must understand the external environment and internal conditions have whether accord with the requirement of diversification. Enterprise management pattern of success, are generally focus on an industry in its early stage, and then gradually develop their own core competitiveness in the industry, through the improving of the core competitiveness to consider
diversification step by step. Therefore, it is vital to cultivate and strengthen the core competitive ability, no matter what form of diversification. Such as world famous cisco network technology, wireless communication technology as the expertise of MOTOROLA and "miniaturization" ability to dominate the SONY and so on all is famous for its core competitiveness.
So how to consolidate and develop the core competencies of the enterprise? In the diversified development at the same time, pay attention to in the enterprise each intensive cultivation is specialist in the field of business development is the key, which requires companies to be able to development and diversified development specialist for good unity, and to achieve this unity requires the development strategy of the enterprise must possess highly predictive power and excellent management mode and unified "Shared services and knowledge platform".